European recognition for Snoozeshade inventor

IT’S been an issue for many young mums.

You’re out and about with baby in the buggy, but baby just won’t go to sleep.

That was just the problem facing Cara Sayer when she was out with baby daughter Holly and other young mums one day.

Cara asked her friends: “Why don’t they have a buggy cover?”

“Why don’t you invent one?” came the reply.

So Cara did just that and in under three years Cara, 38, of Walton, has earned a clutch of awards and a growing fortune along the way.

Now Cara, of Really Simple Ideas, has just been selected as England’s Best Entrepreneur in the Pitch 2011 and  has been shortlisted as one of three European finalists in the world’s foremost entrepreneurship competitions for women at the 2011 Cartier Women’s Initiative Awards.

Cara’s success is founded on the popular Snooze Shade, a unique and purpose-designed blackout blind for prams, pushchairs and infant car seats. 

With a simple prototype fitted to her baby’s pram, Cara’s design quickly attracted the support of a manufacturing supplier and orders started to flood in after she attended a leading Nursery Trade Show in 2009.

Just two years later, SnoozeShade is stocked by every nursery retailer in the UK, including John Lewis, Boots and Mothercare, and is now on sale in 13 countries.   

“It really has been a whirlwind,” said Cara. 

“I knew it was a good idea, but I had no idea it would take off in such a big way and in such a short space of time. 

“It’s certainly been a challenging few years, but having decided to take the plunge and start my own enterprise, I’ve never looked back.”

Cara has become an inspirational role model and urges other would-be entrepreneurs to take full advantage of impartial advice and support to get their ideas off the ground.

Cara, who reportedly used  £30,000 of her savings to pay for the first 10,000 covers to be made, said: “Like many people, I had no experience of running my own business.

Strollers Prams Baby Car Seat Uk - News


European recognition for Snoozeshade inventor

Cara's success is founded on the popular Snooze Shade, a unique and purpose-designed blackout blind for prams, pushchairs and infant car seats. With a simple prototype fitted to her baby's pram, Cara's design quickly attracted the support of a



Walton mum named England's top entrepreneur

Her success is founded on SnoozeShade, a blackout blind designed for prams, pushchairs and infant car seats. Her design was snapped up by a leading supplier and orders started to stack up after she attended a nursery trade show.



Schools out for Summer – Big savings from VoucherCodes.com on greats days out

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Walton mother puts other businesses in the shade

a blackout blind for prams, pushchairs and infant car seats, which attracted attention from a manufacturing supplier after she attended the Nursery Trade Show in 2009 with a crude prototype. Two years later it is stocked in retailers across the UK,




Strollers That Will Get You Moving | Chicco Cortina Stroller Adventure

Your baby is due and you have almost everything you need to welcome your new arrival. Everything except one thing; a stroller that is just right for your infant. But which of the hundreds of strollers available do you choose?

There are so many different options when deciding upon a stroller that the most important question to ask is what are you going to use it for? It may seem like a silly question requiring a matter-of-fact, but exasperated “to carry the baby in” but it is a serious question. Do you want a stroller that will accept your baby’s car seat? If so, you might just need a stroller frame that accepts snap-in car seats so your infant can mercifully stay asleep from a long car ride and transition on to the stroller with a minimum of jostling which could wake the little angel up.

Some stroller frames are relatively inexpensive since they don’t have to supply a comfortable seat, snug belts, and cute upholstery. The downside, of course, is that you need to have a good, compatible car seat. This may negate some of the benefit of the stroller frame’s lower expense, but if you already have the car seat (perhaps as part of the gifts you received at the baby shower or when the tiny bundle of joy was born), then you are sitting pretty. If you don’t, or if you need a second car seat (such as for a second car) then a more traditional stroller would be your best bet.

High-end strollers with detachable car seats offer the same benefit of the car seat/stroller frame combination mentioned above, but there is the added benefit of having matching frame and upholstery. Also, there is absolutely no question that the car seat will fit your frame; a potential problem with a frame designed to accept “any” car seat. If, on the other hand, you want a simple and cheaper stroller to cart your child around in, then checking out standard, old-fashioned baby strollers is the best bet.

The fewer additions you add to a stroller, the lower the price tends to be. The downside may be that the stroller requires you lift your sleeping child from the stroller or car seat in order to transfer the child, but if they aren’t asleep, what is the difference. Inexpensive, gently used infant strollers can be found at pre-owned stores such as thrift shops or Once Upon a Child, the latter of which has very stringent standards for the items they purchase while the former usually rehabilitates and cleans the stroller fairly well.


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