Lachlan Murdoch Says Australia's Network Ten Has Rediscovered Its Mojo
To mark the return of the eighties variety show to TV, a fleet of Harley Davidson motorcycles escorting guests to a swanky after-party, and departing advertisers and media buyers gifted with HDTVs -- all part of Ten’s showy upfront presentation and 2012 programming launch in Sydney on Wednesday night.New appointments at Ten, Australia’s third ranked commercial network, including a handful of new board members, an interim and CEO designate, a corporate-wide strategic review and a $52 million investment in new programming have “re-energized” the network in the last 10 months, allowing Murdoch to declare “Ten is back."
Outlining the network’s program line up for 2012, headlined by some risky new programming including the return of YTT and four new Australian dramas, Murdoch and Ten’s chief programming officer David Mott said Ten will now challenge for dominance of, if not the number one position in 18-49s on its premium channel and a share of TV ad revenue in excess of 30% in 2012.
“If we deserved 30% this year in 2012 we deserve an even bigger share,” Murdoch said, without giving an exact target.
Ten’s share of Australia’s $1.85billion commercial TV ad revenue for the first half of 2012 was 28.25%, while the network’s overall ratings share has lifted 6.1% this year, according to sales director Kylie Rogers.
The new shows will slide into the schedule with the majority of Ten’s existing line up to return next year, including, somewhat contentiously a second season on underperforming big ticket franchise The Renovators.
Mott acknowledged that The Renovators, created by Shine Australia, is proving problematic.
“So far the format has underperformed. But it’s a brand we believe in so we are working directly with [producers] Shine to renovate The Renovators for 2011 and beyond,” he said, although Ten sources said its number of broadcast hours would remain the same in any revamp of the format.
Merlin Motorcycle Security System - News
Offspring Bondi Rescue, Bondi Vet, Masterchef, The Biggest Loser – singles (datign via dieting), Can of Worms, and new Glee, Modern Family, Merlin, Law and Order franchise, NCIS the Good Wife and Hawaii Five-O, Not yet confirmed for 2011: Rush and
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