Mackie's Crisp focus on America
Scottish food and drink exports are reported to have increased by 29% in the last year. Mackie’s at Taypack, the joint venture manufacturing Mackie’s potato crisps, are one of the companies now focussing on export as they prepare to attend the biggest natural food fair in America – the Expo West show in Los Angeles next month. “An international approach is necessary for continued growth and our aim to become a successful global manufacturer of snacks.” comments Tim Gardiner, recently appointed Managing Director. Export sales were 10% of the £2.5m turnover last year and the company is now set to target the biggest grocery retail market in the world, the USA, which has a crisp (or chips over there) market of £3bn. “We have to work carefully to target the best opportunities for a speciality snack with our Scottish provenance and flavours. Early research with consumers has been very encouraging – they like the product, our natural flavours and that we grow our own potatoes here.” Mackie’s crisps have just gone on sale in The Fresh Market, a chain with over 100 stores across the country, and Central Market, a retailer with 8 super-size stores in Texas. Gardiner adds “This is a good fit, The Fresh Market seek unique, natural products and they make it a point to work with smaller suppliers, such as family owned companies like us.” Mackie’s target sales are £0.5m in the USA this year and the next shipment is now being produced for their first order from Fresh n Easy – Tesco’s counterpart in the USA. Audrey Leng, International Senior Executive, Scottish Development International, said: "Mackies at Taypack is a forward-thinking, internationally focused company with a strong commitment to its role in Scotland and the local Tayside economy. Scottish Enterprise and Scottish Development International have worked extensively with the company to provide an integrated package of support that has included account management, assistance with their international strategy and help in attending major overseas trade shows, like Expo West, to develop key relationships with new markets. We look forward to continuing to work with Mackies at Taypack to help further realise its ambitious growth plans." Kirstin Mackie, retiring from the Managing Director role says “We are looking forward to having Tim’s financial acumen and connections with USA behind the company’s new growth plans and international strategy. We also believe that it now makes good sense for the joint venture to have a non-family member taking us forward. ” . Kirstin Mackie can now concentrate on her Development Director duties, with responsibility to bring other types of snack to the market.
Key West Grocery Store - News
Mackie's at Taypack, the joint venture manufacturing Mackie's potato crisps, are one of the companies now focussing on export as they prepare to attend the biggest natural food fair in America – the Expo West show in Los Angeles next month.
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key west the blog!: at the speed of life
I started bike commuting last year after I got a folding bike . It was the first time in many years that I'd owned a bicycle, and I chose it because it 1) fits in my apartment and 2) has full size wheels. After I started riding, I was amazed by how much better I got to know my community than I ever did when I was riding or even riding the bus. Cycling really is just different, I guess.